Verma logo animation
In collaboration with Verma, I designed a logo animation that evolves from the brand’s past identities into its new visual direction. By blending elements of the old logos into a fluid transformation, the animation tells a story of growth and renewal. The final result balances clarity and personality, delivering a modern, polished introduction to the updated brand.
Client
Verma
Role
Logo Animation, Motion Design
Tools
Illustrator, After Effects
Brand concept
At its core, Artisan represents attention to detail. The bold “A” mark acts as a strong monogram, simple, architectural, and instantly recognizable. The identity system was designed to feel structured yet understated, modern but timeless, and confident without excess and visual noise.
The result
The final outcome is a brand identity that communicates quality through restraint. Artisan now stands as a confident, design-led apparel brand, clear in its message, refined in its execution, and built to scale seamlessly across digital and physical platforms worldwide.
